MBF Strategies founder, Martin Fischer, has more than 25 years of experience working with European capital processing equipment companies, helping them develop and implement a winning US market entry strategy to increase sales and grow their business in the United States.
Raised in Switzerland and having lived in the United States for 30 years, Martin knows the business culture in both Europe and the US. He speaks German and English fluently and has served on numerous boards of directors.
MBF will develop and implement a Business Plan including product compliance, pricing and organizational structures. We can also assist with policies and agreements, legal and licensing, and import/export regulation.We will also develop sales channel business models and marketing programs that maximize customer exposure and revenue.
As a strategic market entry consulting company, our firm specializes in helping manufacturers of capital processing equipment for the chemical and processing industries. MBF Strategies’ market entry services include the following four strategies:
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MBF will help identify the best strategic sales channels for your products.
We will help develop relationships and foster sales channels: direct, resellers, distributors, representatives and OEM's.
MBF can also facilitate in negotiating and closing contracts.
AND SUCCEEDING IN THE US MARKET
MBF Strategies will also assist your company in the following:
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1. What factors are holding me back from expanding my business to the US or Europe?
2. Is there someone who can help me assess the risk of entering a new market?
3. Should I form a new company, establish a joint venture or acquire a company?
4. What legal, licensing and regulation matters do I need to consider?
5. Are my products and prices attractive for potential customers?
6. Should I work with a distribution, representative or reseller network?
7. When establishing a business, what are the talents I need to recruit?
8. How will I handle aftermarket sales and service?
MBF will help establish and nurture customer relationships, support marketing and generate sales.
We will help establish a tracking system for new sales opportunities and secure a “pipeline” of key accounts. MBF will also assist in closing large accounts.
MBF Strategies is a business development and marketing consulting firm that specializes in helping small and medium-sized enterprises (SMEs) create sustainable growth strategies for successful entry and expansion into the US and European marketplaces.
FINDING SUCCESS IN THE US AND EUROPEAN MARKETS
MBF will assess a company's readiness to enter the desired market through market research, feasibility studies, and risk analysis.
The initial stages include assessing the target market and customers, evaluating products and product strategy for the market, and calculating the right pricing for your products. All while identifying and improving competitive advantage.
Many companies headquartered outside the United States have made entering the US market a large part of their growth strategy. The US market is wide and the rewards of a successful presence can be extremely profitable.
Often companies fail in their attempt to enter the US market because one or several factors were overlooked or underestimated. In most cases, these companies fail because of their lack of experience and a clear market entry plan.
MBF Strategies can help develop the right tools and solutions to help your company minimize risk and succeed. With more than 25 years of experience in managing operations for manufacturing, sales and service companies in the US, we have real in-depth understanding of the different problems that foreign companies face.
ORGANIZATIONAL AND HUMAN RESOURCES CONSULTATION
FOR DECADES, MARTIN FISCHER, HAS SUCCESSFULLY LED EUROPEAN COMPANIES AND SOLD THEIR PRODUCTS INTO THE US MARKET
QUESTIONS WE WILL HELP YOU ANSWER